RELATIONSHIP FIRST, PROSPECTING SECOND

Today I was going through a video blog of a very successful network marketer and he was discussing this very important topic called “RELATIONSHIPS”. He told that the no. 1 TIP for getting successful in MLM is that he never approaches anybody or rarely approaches a prospect with the opportunity first, he builds a relationship. The relationship is the KEY, the relationship is his objective, the relationship is his goal. He loves finding out about them, talking to them, knowing what’s happening in their lives and then he almost never has even bring up the opportunity of doing business, they ask him, “So , what is it that you do?” and he never replies in the features of his business. His reply is always in terms of the benefits of the business. For example- when somebody asks him about his profession, he replies that he is into a business where I can work from home and I can help other people and it makes a difference to my life and it makes a difference to their lives as well, it gives me time freedom, financial freedom, and other benefits and not the features of his product, company or opportunity.

So remember this statement –RELATIONSHIP FIRST, PROSPECTING SECOND. Network marketing attracts a black eye because people go for prospecting first and when somebody joins their network, then may be, they develop a good relationship. This becomes very obvious to the other people that why are u talking to them and this generally doesn’t generate a good feeling. People can tell that you don’t really care.

P.S. – it is important to know that one should not only focus on relationship and never reach the business because you are there to build a business. At some point of time you need to bring that topic of building business with the prospect when the time feels suitable and when it’s appropriate and when it’s natural, talk about the benefits which the network marketing profession brings. Use this method and see how your recruitment number increases.

Life is meant to be abundant—rohit mathur