WHAT R U SELLING ??????

With the question “What are you selling??” I want to point out to two different topics altogether and the interesting thing is that both of them are not the product which we as a network marketor are supposed to endorse.

First interpretation :

There are many companies in the MLM industry reaching out to millions of consumers with a wide range of products which includes vitamins, home accessories, cosmetics, jewelry, etc. and in the case of the company I’m working with i.e. eBIZ.com Pvt. Ltd. , it provides quality e-education products. But at the end of the day what is the main benefit of getting started with an MLM company is the "FREEDOM OF LIFE" which is sold here. 

Although it is really important for the product to be a good one and a highly sellable one as well, but the bottom line is the freedom which comes free along with the product we purchase.

The second way to interpret that question is defined by the following lines :

• If you want to have good income, SELL PRODUCT.

• If you want to have great income, SELL OPPORTUNITY.

• If you want to have immense income, SELL TICKETS.

Let me explain these independently to you all readers:

If you want to have good income, SELL PRODUCT: In this case the emphasis is on the utility of the product, the benefits it provides to the end user or the consumer. The product is explained in an awesome way and the person presenting the product must have a more than good knowledge about it. What happens most of the time that people involved with this method of selling end up telling that they have the best product in the whole industry and nobody could have a better one at this price and all that crap which the customer has got bugged up with by listening to so many advertisements and people around them. This is one of the main reasons why there is so much of negativity surrounding our industry is because of the fact that when we say ,“We have the best product!!”, we end up talking negative about the other companies in the same industry and one way or the other that ends up in our debacle only.

 Another reason is that the customer can tell that,” I saw your product and they are not good!!! Sorry I’m not interested.” So the conversion ratio in this way of marketing is on the lower side.

If you want to have great income, SELL OPPORTUNITY: : In this case the emphasis is on the business plan of the company and the what you are selling here is a great opportunity which can turn the life around as it did for so many people. Nothing wrong in doing this, and it certainly fetches more sales than the previous way of making sales as you talk more about the prospects interests and less about yourself and the comparisons of your product with other companies products. But again in this case we end up telling, “We have the best compensation plan!!” and the whole negative talk about other companies involved in the same industry comes back to haunt us. Plus in many cases the prospects tell,” I don’t think that I can earn money this way”, or  “this is not a business for me and my kind of people”, or “ I cannot convince others” and blah blah!! So the conversion ratio is again not so high but it is definitely better than when you were just selling the product.

If you want to have immense income, SELL TICKETS: “SELL TICKETS”. “WHAT DO YOU MEAN BY TELLING SELL TICKETS”, this is the first response I hear when I tell my associates the underlined statement. I don’t mean that one should start earning by organizing events and start pinching money from that. That will be the fastest way to make sure that your business is killed and you lose credibility amongst your team members. What I mean to tell here is that one should know how to edify his successful uplines and other successful leaders in the industry and emphasize on their life-styles at the young age which they are living, the freedom which is so elusive to everybody and thus organize weekly or monthly events and gatherings where the crowd of prospects could be pulled in to hear such a Great Young Charming and immensely Successful Leader. By show-casting his successful life story, you can explain the benefits of the products which he also purchased, the opportunity which turned his life around and the future which awaits all of us, which is his present today!! And the prospect cannot say (90 % of the times)," I saw your successful upline/leader, I don't like his success and freedom."or "I don't like giving autographs".

SO SELL PRODUCT, SELL OPPORTUNITY AS WELL BUT DON’T FORGET TO SELL TICKETS :-)

LIFE IS MEANT TO BE ABUNDANT – ROHIT MATHUR