STABILITY IS AN ILLUSION

Stability the word often creates a picture in the mind where everything seems to be balanced but on the other hand it also defers “change” which is one of the most important factors responsible for progress. Improvement is also another word for change only. But change brings instability which is not so widely acceptable for people. It’s human nature – we still assume the world is stable, still assume that Google will be number 1 in 5 yrs, that we’ll type on keyboards and fly on airplanes, that China will keep growing and that polar ice cap won’t really be melted in next 6 yrs.

And we are wrong, so wrong!!!

We’re wrong because the dynamics of marketing and storytelling and the incessant drumbeat of advertisement have taught us to be restless in the face of stability.

And the Internet just amplifies this lesson. No one watches a mediocre YouTube video they’ve seen before. No one passes on a boring email. No one insists in a stock that’s boring, with few prospects for big growth. People today don’t even like to keep the same profile picture on their networking site portals.

But where am I leading you by talking about the changes that are happening around us and how are these things related to our business??? The only thing I want to point out is that the nature of the game has changed. It is getting more and more dynamic these days. Technology is getting obsolete in 5-6 months. Marketing methods are changing. Even the conventional designs of wedding invitation cards are changing. SO WHY AREN’T YOU CHANGING? Are you still using the stereotype methods taught to you two years back?? People today love the new and fresh ideas. “Established since 1906” used to be a big thing earlier. Now apparently, it’s a liability. Today the market wants change. The rush from the stability is a huge opportunity for you. So go out and experiment with your new ways of invitations and follow-ups. Make mistakes and learn from them because the new is the unknown and there is no rule book there to make you successful !!!!

Life is meant to be abundant – rohit mathur