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Friday, 6 January 2012

DEPTH AND WIDTH IN NETWORK BUILDING

It is extremely important to have depth in network you ve built but it's equaly important that you should an eye on its widening as well..

Well , let me first tell you what do i mean by the terms "depth" and "width" here:

Depth represents the stability of your network as it is determined by the no. of core leaders ( leaders with core qualities ) in each lines you ve built so far.
Width is determined by the no. of independent lines that report directly to you and not via any of your associates. While depth makes your network stable ,width provides you the BARGAINING POWER
and thus is important for a regular and increased flow of income.

Now there are several roles one network marketor has to learn to live in the process of building a stable , independent ever growing network which is self sustainable as well. We must understand that our job in network marketing is to get out of job. Now this getting out of job is done by changing roles with changing and growing nature of the line in your network. Remember this that one has to select a role according to the situation in a particular line of your network and not on the overall performance.

THE ROLES:
  • THE FIELD WORK ( more apt will be home work-- remember it's HBB )
  • THE WEEKLY COUNSELOR
  • THE MONTHLY COUNSELOR
  • PRESENCE

THE FIELD WORKER
This is the bulding phase of your network. This is the stage which one is at whenever he's starting a new line in his network for widening it. You got to go inside the drawing rooms, hostel rooms, PGs,etc of newly signed up associate and teach him the basics of network marketing by showing him everything on the field by doing and not just by telling .... I repeat .. NOT JUST BY TELLING. 
This is the start where you got to show the importance of the work culture of sales and you got to get the hesitation of approaching prospects out of him. You got to teach him that it is OK to get neglected by a few (or many) , that being afraid of failing is the fastest way to fail. Basically you have to explain him the basics of sales.

THE WEEKLY COUNSELOR 
The second phase of your leadership. This phase comes when you have a small bunch of associates working part-time, full-time, time-passingly in that very line.Till this phase you have worked yourself out of the job of the field work you were doing, but only for this particular lineand you have asssociates in your network who are taking presentations and have learnt the basics of sales. Now you have to make sure that are meeting the various associates in your network once or twice in a week for seeing their work progress, suggesting them a better way, taking board presentations and various training meetings. Along with this you have to create presentors, trainors and organisors out of your associates. And till this stage you will always find a few who will be very willing to take up that responsibility.

THE MONTHLY COUNSELOR
The third phase is the phase where one begins to enjoy the benefits of FINANCIAL FREEDOM. Till this time you have worked yourself out of the job of taking regular board meetings and house meetings in a particular place( city, town or locality) for a particular line and you have been successfully replaced by a few  of your core leaders who are in the second and the first stage of leadership with respect to their groups and organizations. At this stage you have to meet the most senior core leader in u=your downline once or twice a month and take a training meeting and a venue meeting once or twice in month. At this stage you must have a few numbers of lines so that you can keep paying visits to all of them at a regular interval and keep your self busy and at pr with the pace of the incresing work as well.

PRESENCE
The final stage of leadership w.r.t. a line where your mere presence works as a catalyst for the group and increases the work. 

P.S. One should never leave a line on anybody but if one has around 30 to 35 core leaders in a particular line , even if he drops dead very next minute , that line will continue to grow exponentially.

LIFE IS MEANT TO BE ABUNDANT -- ROHIT MATHUR

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